Case Study

CLIENT: Alltel/ABC Phones

Topic: Alltel store conversions to Verizon Wireless

Our client was: Tasked with making a change from the Alltel fixtures to Verizon Wireless.
Executing the transition in an economical manner.

Challenges:
The challenges facing us were in:
Creating a successful fixture plan to fit within the existing sq footage. Maximizing the flexibility of electronics, security, capacity and shopping space.
Providing a fresh look for the transition.

Actions
The actions we took to address these challenges were:
Utilized our new T2 fixtures
Incorporated new counter and wall designs
Provided an economical/flexible merchandising package

Results
Our actions resulted in:
A plan to address operational requirements.
The successful launch of new stores representing their respective brands.
Ongoing success of the organization in delivering superior store fixtures.
Increased sales and profits.